“CANT STOP NOW”
With annual collection days cancelled due to COVID, SOI, like many charities were struggling with fundraising. There was intense competition for limited donor euros.
We needed to cut through and build relevance. We took the simple word "Can't", which our audience had only heard too much of in 2020 - "Can't meet the family", "Can't go to work", "Can't travel". Our special athletes had heard the word ‘can’t all of their lives. But the only thing they "Can't do" is stop their spirited journey to realising their sporting ambitions and beyond.
RAISED FOR SOI IN 4 WEEKS
Our campaign for special Olympics Ireland celebrates the extraordinary in ordinary moments and the spirit and confidence of our special athletes. They’ve come so far, can't let them stop now.
And we made a kickass ad.
“Working with GBGB was a pleasure from beginning to end. Their collaborative style of working was a breath of fresh air and resulted in a truly meaningful and impactful campaign for Special Olympics Ireland. We are thankful to Ollie and his team at GBGB for giving the "Can’t Stop Now" campaign life. These guys have so much talent and passion and I would highly recommend them.”
Matt English CEO Special Olympics Ireland
THE BRAINS BEHIND IT
EXECUTIVE CREATIVE DIRECTOR
HEAD OF DESIGN