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#OWNASTORY

With a database of donors that had been exhausted, the IAPF knew they needed to talk to a new audience, bringing them to their website and encouraging more followers on social media.

Their narrative had previously been too closely linked to the founder's ex-military background and now needed to stand apart from him. Their brilliant work is much bigger than anti-poaching, sitting across biodynamics, econmics and sustainability. This was an opportunity to get this  story out to more people across their website and their social media channels. 

We opened a pop-up ecommerce store on their website for 2 months.  Available to purhase were items of seemingly little 'value' but which came with a unique, crafted story from the experiences of the IAPF rangers, allowing the shopper to #ownastory. Items could be discovered with physically owned or digitally downloaded, online experiences were available and people's own stories could be created with real-life experiences.

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22.5K

NEW WEBSITE VISITORS IN 1 MONTH

31K-34.5K

INCREASE IN INSTAGRAM FOLLOWERS IN 1 MONTH

The campaign ran across Instagram, Facebook, WeAre8, and LinkedIn, directing all traffic to their website. 

The founder was interviewed on Sky News and Euro News and Yahoo picked up the story.

“Thank you to Jules, and to the amazing team for giving us such a fantastic concept!"

Thivanka De Silva, Digital Marketing and Web Strategy, IAPF

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THE GOOD BRAINS

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PANSY AUNG
CREATIVE DIRECTOR

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EDUARDO MELCHIOR
STRATEGY

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ANDREA NEDELCU
CREATIVE DIRECTOR

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WILL LOWE 
EXECUTIVE CREATIVE DIRECTOR

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JASON CAPRA
BUSINESS DIRECTOR

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AL WALKER 
HEAD OF DESIGN

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SCOTT HUMPHREY 
WEB DESIGN

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IDEA FARM
PR

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