"WE'RE STUCK"
THE PROBLEM
Many people with disabilities rely on the Irish Wheelchair Association (IWA) for their freedom and, they in turn, rely on the kindness of donations. If these donations stop, their services stop. And thousands of lives will literally be put on hold.
The IWA had an urgent need to cover an immediate fundraising shortfall of €300,000.
THE SOLUTION
€30K
RAISED FOR IWA IN ONE WEEK
For £0 we delivered a campaign that celebrated the mobility that the IWA brings to the lives of so many people and brought to life what could happen if we ran out of funds. And to do this, we used the most frustrating icon in popular culture – the dreaded buffering wheel.
Check out the ads we made...
“During COVID-19 I reached out to Ollie to ask if it would be possible to get involved in the Good Brains for Good Brands project in support of Irish Wheelchair Association. His answer was swift and positive and that was my overall experience with Ollie and the amazing team he put together to support Irish Wheelchair Association. Creative, professional and recommended. Thanks for all the help, guys.”
Sarah Joyce, Head of Fundraising @ IWA
THE BRAINS BEHIND IT
APARNA BANGUR
STRATEGY DIRECTOR
GARY MONOGHAN
CREATIVE DIRECTOR
MARK FAIRBANKS
EXECUTIVE CREATIVE DIRECTOR
SUSAN O'HANLON
BUSINESS DIRECTOR
ALEC BARTLETT
ASSOCIATE CREATIVE DIRECTOR
PAUL KNOWLES
HEAD OF DESIGN
LEAH MITCHELL
PROJECT MANAGER
POWERED BY
