Good Brains for Good Brands turns creative brain power into a force for good.
WHY WE BEGAN
2020 was a kick in the teeth for everyone.
UNKNOWN opened a new office in Dublin.
A week later, we had to close it.
No one wanted freelancers or new hires.
At the same time the charity sector was taking a kicking too.
So, we rallied our network.
And put a call out to see if anyone wanted to volunteer their time to help charities.
8 hours later we had 200 applications.
2 weeks later, 2000 people had signed up.
And 6 charities had come on board.
We used our expertise to put together specialist teams to help each.
Good Brains for Good Brands was born.
Very quickly we had 3 campaigns live in market.
6 MONTHS LATER
€35K
RAISED FOR IWA IN UNDER 2 WEEKS
£500K
IN FREE MEDIA SPACE FOR BEAM
€230K
RAISED FOR SOI IN 4 WEEKS
All for exactly £0.
And we have also helped 2,000 people in the creative community to learn a plethora of valuable new skills to make them future-ready; more rounded skillsets, the ability to hustle and a far wider net of connections.
What started as an emergency response, feels like it can become something even bigger...
WHAT'S NEXT?
With our ‘proof of concept’ (which is the polite name we’re using to call 2020) wrapped up, we have taken this relationship to the next level.
Good Brains for Good Brands is now official.
In other words, we’re now an official social enterprise designed to connect the third sector with the UK’s best talent in a unique way that works for everyone.
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